The Rules Have Changed
The last two years have been a wake-up call for many people in the material handling industry. In many cases, the economic slump has caused less purchasing, extended payment cycles, and even bankruptcies and closings.
So What Do You Do Now?
From 2002 until 2008, capital was easy to obtain, growth rates were consistently up and the best way to predict the future was to look at the past. There was much discussion about risk, but there was a clear herd mentality at play. Imitating others seemed like the right path to take.
By J. Michael Marks
MHEDA MEMBER PROFILE
A.J. Jersey Is Poised For The Future
Setting the Pace
Break Through The Monkey Traps
SALES AND MARKETING
Integrating Marketing Into Your Organization
Know More Selling
Control Your Future
Beware Fuel Cell Lift Trucks
Fuel Cells Provide End-User Benefits
The Cost Of Goods Not Sold
Minimize The Impact Of Customer Bankruptcies
Flex Your Services With A Flexible Workforce