Second Quarter 2009 Contents

Distributors Powerfully Positioned To Thrive
MHEDA members share ideas and advice for getting through the economic slump.

Marketing On A Tight Budget
Keep your markets aware during tough economic times.
By Barry Lauterwasser


MHEDA MEMBER PROFILE

Charging Forward
Veteran leadership drives Advanced Battery Technologies’ rapid rise.

MEET THE MBOA

Steady Hands Of Leadership
Meet MHEDA’s 2009 Manufacturers Board of Advisors

YOUNG LEADER PROFILE

The Next Generation
Bode Equipment VP Scott Fawcett brings fresh perspectives to the family business.

ANNUAL CONVENTION

Powerful Positioning
Schedule of speakers, tours and events

Exhibitors’ Showcase Guide
Guide to exhibiting companies and products

Articles From Convention Speakers

Negotiations
By Lloyd Rinehart

Solution Selling In a Flat World
By Mike Ensby

Recession-Proof Your Business
By Dr. Albert D. Bates, Ph.D.

Sales From Another Perspective
By David Rubinstein

The Customer Empathy Solution
By Ross Shafer

MONEY MATTERS

Beyond Hope And Into The Realm Of Reality
Get an actual view on what the future holds, economically speaking.
By Alan Beaulieu

The New Credit Paradigm
B2B credit is about more sales, better cash flow and efficiency.
By Abe WalkingBear Sanchez

Introducing wikiMHEDA

wikiMHEDA is your one-stop shop for:
  • Breaking industry news
  • Video product demonstrations
  • Informative white papers and spec sheets
  • Industry terminology
  • Searchable buyers guide.
Visit www.wikiMHEDA.org today!

MONEY MATTERS

Workforce Training Grants
Obtain outside help to educate your employees.
By Lori Cooney

State Training Grants
Find the training grants offered by your state.

STUDENT SPOTLIGHT

Students Positioned For Career Excellence

HUMAN RESOURCES

Problem Employees
Learn to manage the three types and keep your office running smoothly.
By Christine Corelli

BEST PRACTICES

Search Engine Optimization
Hire the right marketing firm for your business.
By Mark Juelich

Changing A Negative Into A Positive
By John Graham