Distributor-Manufacturer Relations Archive

  • Collaboration Pays Off

    Collaboration between manufacturers and dealers can lead to sales growth for both parties.

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  • Working Together Means More

    There are multitudes of opportunities in material handling to design and implement innovative systems for customer applications. Manufacturers of equipment bring certain strengths to the table, and distributors add their unique talents to the equation to solidify the overall solution. With the complexity of today’s systems, the word distributor might not encompass all of what [...]

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  • Best Of The Best Distributors

    A listing of MHEDA member distributors who received awards from their respective suppliers.

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  • More “How I Did It”

    Extended comments from material handling dealer principals who earned Top Dealer status in 2009.

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  • Best Of The Best Distributors – Full List

    A complete list of 2009's Best of the Best Distributors, including non-members.

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  • Teamwork Leads To Big League Success

    Proactive material handling equipment distributors and manufacturers can team up to sell more projects than either will sell alone.

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  • Hitting The Mark

    Material handling distributors and suppliers suggest ways for improving the relationship between equipment manufacturers and their distribution channels.

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  • Giving Thanks Where Thanks Is Due

    MHEDA Edge sat down with four supplier members in an effort to find out more about their distributor recognition programs.

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  • It’s All Good

    A distributorand a supplier share what they consider to be the keys to a successful partnership.

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  • Distributor Sales Reps

    Material handling distributor sales representatives have a tough job. As a material handling manufacturer, you have to understand this fact and know how to react to it to get the most out of your material handling partnership. By Tim Horan.

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  • Working With Distributor Management

    As a material handling manufacturer representative, I have dealt with many different types of material handling distribution managers, knowing their personality type is key. By Michael J. Boyle.

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  • Sell More Effectively Through Distributors

    For any material handling manufacturer to thrive, they must know how to sell effectively through their distributors. Material handling veteran Gary Moore is giving advice for manufacturers on doing just that. By Gary T. Moore.

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  • Manufacturers Talk Back

    Material handling suppliers are constantly working to improve the relationship with the distributors of their various types of warehouse equipment.

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  • Distributors Uncensored

    Material handling distributors have strong opinions about how the relationship with their warehouse equipment suppliers should go.

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  • What Makes A Best-In-Class Supplier

    For material handling distributors, the key to any successful warehouse equipment sale is maintaining a successful relationship with the manufacturer that supplies their equipment.

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  • Are You Thinking What I’m Thinking?

    When it comes to material handing manufacturer/distributor relationships, there are four main components to keeping that channel partner relationship running smoothly. By Peter Rice.

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  • The Supplier Representative Relationship

    As a material handling supplier representative, it is crucial that you have an understanding of the inner workings of the material handling distributors that you sell your equipment through. By Tim Horan.

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  • Working at Cross-Purposes

    In material handling, while a win-win relationship between supplier and distributor might not always be realistic, mutual success is still an achievable goal. By Tim Horan.

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  • How To Choose A Manufacturer Partner

    For material handling distributors, perhaps no more important decision is ever made than selecting a manufacturer partner. It is a decision that material handling distributors should make very carefully. By Bill Ramsey.

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  • Manufacturers To Distributors: We Feel Your Pain

    Some material handling distributors feel like the companies supplying their warehouse equipment aren't on the same page with them. These material handling suppliers see things differently.

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  • Co-Op Dollars

    For material handling distributors an extremely valuable advertising opportunity often falls by the wayside. Cooperative advertising with your material handling equipment suppliers can increase your ad budget in a big way. By Beatty McCaleb.

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  • Effective Distributor Management Of Supplier Relationships

    Material handling distributors are classic "middlemen" between the end-user and the material handling manufacturer. Therefore, maintaining a relationship with your material handling supplier is of the utmost importance. By Gary T. Moore.

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  • Fill Rates

    In material handling, fill rate can make or break a manufacturer's reputation. Incomplete orders can damage a distributor's relationship with the end-user and the manufacturer's relationship with the distributor.

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  • In Material Handling, Does The Customer Always Come First?

    The old saying, "the customer always comes first" isn't always true in material handling. First there has to be a strong and effective relationship between manufacturer and distributor. By Howard Bernstein.

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  • Differentiation Starts With Better Customer Experiences

    For material handling distributors to be successful in today's marketplace, they must have diverse product offerings. Therefore, manufacturers must also be able to provide their distributors with diverse options. By Gordon Hellberg

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  • Whose Responsibility Is Product Application?

    One of the most oft-overlooked aspects of the manufacturer-distributor relationship in material handling involves who is responsible for product application after the sale, never an easy question. By Scott Lee.

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  • At The Crossroads

    In material handling, the ultimate goal of any manufacturer/distributor relationship should be to develop effective long-term relationships between key individuals at both material handling companies. By Mel Griffin.

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  • How To Build A Solid Relationship With Your Manufacturers

    The effort to build on the relationship between manufacturers and distributors often is lost in the day-to-day sales grind. Taking the time to improve this relationship should be a major part of business management on both ends. By Jake Ogorzalek.

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  • Evaluating The Issues And Costs Of Representing Competing Brands

    One potential stumbling block in a distributor/manufacturer relationship is presented when a distributor represents one of its material handling suppliers' competitors' brands. By Jim Wilson.

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  • Partners Remain Committed To Each Other’s Successful Marketing

    One way for distributors and manufacturers to reinforce a solid material handling relationship is through collaborative marketing ventures that will cut costs and benefit both parties. By Bryan Carey.

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  • The Value Of Training And Education

    While a manufacturer of material handling equipment should not tell a distributor how to run his or her business, they are responsible for providing education and training services on their products. By Gregg Goodner.

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  • It’s Like A Marriage

    A successful material handling manufacturer/distributor relationship is like a marriage. Both parties must understand and appreciate each other while constantly maintaining an open line of communication. By Sam Grooms.

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  • In Material Handling, It Takes Two

    For any material handling manufacturer-distributor relationship to thrive, it must be a true partnership. Both manufacturer and distributor must be committed to mutual success. By Ken Shaw III.

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  • Show Us The Money

    In the material handling manufacturer-distributor relationship, as in any relationship, communication is the key to making it thrive. By Chuck Frank.

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  • Remember Who The Customer Is

    In material handling manufacturers must realize that the end-user is not their customer, the distributor is. The quality of service they give their distributor affects the relationship and determines their success. By John Skivington.

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  • A Case For Values

    For a material handling distributor/manufacturer relationship to truly fire on all cylinders, the manufacturer must understand the core values that their distributor believes in. By David E. Griffith.">

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