Search Engine Marketing Value Proposition
How Big is the Opportunity and How Much Will it Cost? By Brian Bluff Generating more leads is the first step to growing sales. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. That grows sales and directly impacts your bottom line. There are …
Continue Reading »What Looks Good on Paper
By Doug Cartland I’m not kidding… A contractor needed to tear down a house to start a new construction a few years ago in Georgia. He showed up, looked the job over, revved up his machinery and proceeded to tear down the wrong house. Really! The wrong house! Someone was living there (thankfully not at …
Continue Reading »An Expert, Advisor, Resource and Single Point of Contact
By Warren Greshes I recently conducted a webinar on “Effective Prospecting Skills.” As part of the process, attendees were able to type in and submit questions online before and during the webinar. The question that popped up most often was, “How can we convince our customers and prospects of the value of paying fair market …
Continue Reading »2013 Exhibitors’ Showcase
More than 80 MHEDA members will display their products at MHEDA Convention
Continue Reading »Get Your Game On
By Norm Clark
Listen to your customers.
Going Above and Beyond
When MHEDA members collaborate, they are sure to find solutions to every challenge.
Continue Reading »Critical Sales Leadership and Coaching Skills
Teach and provide the structure, tools and disciplines needed to assure that your salespeople are capable of doing the right things.
Continue Reading »Social Media and Search Engine Marketing
A Plan and a Process By Brian Bluff Material handling companies routinely ask two questions about Internet marketing: “How do we develop a search engine marketing and social media plan that delivers results?” and “Where should we start?” Here we’ll explore a methodology for developing an Internet marketing plan that covers social media and search …
Continue Reading »Compensation
Are Your Sales Representatives Satisfied? By Mike Emerson A recent survey of wholesale distributors by Robert W. Baird and Company found that nearly a third of distributors are dissatisfied with their sales compensation programs. This finding is very consistent with my experience over the last dozen or so years and was my motivation behind writing …
Continue Reading »The Why and How of Twitter
By Mark Juelich On March 21 Twitter celebrated its 6th birthday. For those of you who may not be familiar with Twitter, it is a social media website and social network often described as a “microblog.” Users can communicate with selected groups based on their interests through 140character or less “tweets.” How can this information …
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