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Is "Win-Win" Dead? Give Us Your Opinion

A new book by Mike Marks, Tim Horan and Mike Emerson of Indian River Consulting Group, Working at Cross-Purposes: How Distributors and Manufacturers Can Manage Conflict Successfully, is based on the premise that "win-win" is dead or never existed between suppliers and distributors.

What do you think? How do you see the manufacturer-distributor relationship evolving over the next five years, compared to how it has evolved the last five years?


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