Use The Value Of MHEDA To Your
Competitive Advantage!
A MHEDA member recently shared a customer's Request For Proposal with me. One of the conditions listed on the proposal was a confirmation of MHEDA membership. That particular customer recognized that membership in MHEDA meant a dedication to the profession and access to training, education, industry information and benchmarking. In short, it meant a dedication to quality and continuous improvement.
Are you using your membership in MHEDA as a competitive advantage? If not, you should be. In today's environment, everyone is seeking a competitive edge. Active involvement in MHEDA is an indication of commitment to excellence and a desire to stay ahead of the curve. MHEDA members have the ability to benchmark and learn best practices from each other, from industry-specific speakers and from publications like The MHEDA Journal, The MHEDA Connection and MHEDA Edge. Why not promote that to your customers?
Here are a few ways MHEDA can help you do just that. As a member of MHEDA, you are entitled and encouraged to use the MHEDA member logo on your collateral material. Display it proudly on your marketing brochures, catalogs, Web sites and, yes, on your customer proposals. Make sure your employees know that your company is a member of MHEDA and support their involvement in association services and programs.
Active involvement in MHEDA is an indication of commitment to excellence and a desire to stay ahead of the curve.
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MHEDA's Industry Advocacy Committee serves as an advocate of the material handling industry and promotes the strategic value that distributors bring to the supply chain. A well-trained MHEDA distributor is the best way to go to market. To promote the value of MHEDA distributors, the committee recently developed a “Value of MHEDA” campaign targeting end-users and encouraging them to buy through MHEDA members. This month you will begin seeing these ads in trade press publications, on Web sites and on e-newsletters. (Turn to page 8 to see one of the ads we are running.) Let us know if you would like a copy to run in your company's promotional materials.
Year after year, MHEDA members represent the majority of dealer award recipients. That's no accident. When you read through the pages of this issue, it becomes obvious as to why MHEDA members represent the gold standard in this industry. Always seeking knowledge and innovations, MHEDA members are focused on quality and continuous improvement. This is the key to your success.
MHEDA is the only national trade association dedicated solely to improving the proficiency of the material handling distributor. Isn't that worth sharing with your customer? |
