Women Leaving Their Mark

By Liz Richards, MHEDA Executive Vice President My husband and I recently had lunch at a local restaurant and were served by a gracious young woman. She made a comment which led us to believe she was the owner and when we asked her she replied, “No, I just care.” Wow! What a great response. […]

Things To Look Forward To: Orlando and Beyond!

Liz Richards Bio

By Liz Richards, MHEDA Executive Vice President As I am writing my column, the snow is falling here in the Chicago ‘burbs and we are all dreaming about spending time in Orlando for MHEDA’s Convention! Of course there’s a lot to do between now and then, but we are most definitely “thinking Spring!” A lot of […]

MHEDA: 60 Years of Making Goods and Cash Flow

By Liz Richards, MHEDA Executive Vice President When someone asks you “what do you do?” and you try to explain your role in the material handling industry, do you ever struggle with the explanation? Do you find yourself resorting to a description based on the specific equipment and technologies you sell, service or manufacture, versus […]

The Value of Partners

By Liz Richards, Executive Vice President, MHEDA Each year, MHEDA profiles Sales Success Stories in the pages of the fourth quarter issue. Since MHEDA’s founding in 1954 and for many years prior, distributors and their supplier partners have been working together to serve the customer by solving problems, offering solutions and achieving “sales success.” Although […]

The Art of Pricing

The cheapest solution isn’t always the best By Liz Richards, Executive Vice President, MHEDA I love the story about the barber who faced a dilemma when a competitor moved across the street and posted a neon sign offering haircuts for $5. The barber, who was accustomed to charging $20 for a cut, pondered what to […]

Industry Workforce Challenges – A Grass Roots Opportunity

By Liz Richards, Executive Vice President, MHEDA I am writing my column on the second week after ProMat. Whew! If you participated in the show as MHEDA did, you are engaged in a flurry of follow up activity. Hat’s off to our friends at MHI who produced an incredible event full of engaging sessions, fantastic […]

What’s in a Name or….What’s in an Acronym?

By Liz Richards, Executive Vice President, MHEDA I remember once telling someone I worked for MHEDA (maa-hee-da), and he said to me, “I know that company. They are a Japanese manufacturer of copy machines right?” Well no, not quite. But frankly, with so many acronyms floating around today, Webster’s might consider a dictionary dedicated just […]

Planning Is Bringing The Future Into The Present

By Liz Richards, MHEDA Executive Vice President “Planning is bringing the future into the present so you can do something about it now.” – Alan Lakein Alan Lakein, an author on personal time management, is credited for that quote, and to me it embodies the essence of why strategic business planning is so critical. Your […]

The Future Looks Bright

By Liz Richards, MHEDA Executive Vice President We’ve just returned from MHEDA’s convention as I write this column, and for those of you who attended, we hope you enjoyed the numerous education and networking opportunities. From what we have read in the post-convention survey results, it appears that you definitely came away with some great […]

MHEDA Members: Doing What You Do Best

By Liz Richards, MHEDA Executive Vice President Given the expertise in this industry, it’s hard to find better sales people than MHEDA members. Of course it’s your life-blood and one of the things you do best. We benefited from your sales skills during the MODEX Show held in Atlanta last February, and we have many […]