Posts Tagged ‘sports’

World Cup Forklifts

Thursday, June 10th, 2010

worldcupOne of the biggest sporting events in the world literally kicks off tomorrow. To us in America, it may not seem so, but the FIFA World Cup is believed to be watched by more viewers globally than any other event. So it’s nice to know that our industry will be playing a role, even if it’s a small one. My colleague Dan Vest, editor of MHEDA Edge, came across a news item that I wanted to share with you.

Evidently, several JCB forklifts will be present at six World Cup venues for use both inside and outside, mainly for preparking hospitality suites, concession stands and other visitor facilities in and around the venues. The trucks were also used during the final construction and fit out phases of the construction of Soccer City in Johannesburg, the 94,000-seat stadium that will play host to the first and final games of the tournament. Other venues featuring the forklifts include Royal Bafokeng Stadium at Rustenburg, Free State Stadium, Bloemfontein, Peter Mokaba Stadium, Polokwane, the Durban Stadium and Green Point Stadium at Cape Town.

If nothing else, it’s more good exposure for the industry. I’d love to hear if anyone spots one!

U-S-A! U-S-A!