TMJ Tackles Bar Codes
By now, you’ve probably received your print copy of the Third Quarter issue of The MHEDA Journal. If so, I’m hoping that you also noticed a new feature that we implemented in this issue. I always feel a little uncomfortable tooting our own horn, but I’ll admit that it’s pretty cool.
Bar codes are pretty ubiquitous these days, and the latest trend in bar codes is the QR code, or “quick response” code. These can be placed on papers, posters and the like and anyone with an up-to-date mobile phone can read them. Throughout the 3rd quarter issue, you’ll notice a handful of ads with a QR code. If you have a smartphone, you can use a phone app to scan the code and be directed to the advertiser’s website. It’s the first way I know of to totally integrate print ads with online. See page 12 of the magazine for instructions to make the QR codes work with each type of smartphone. Some tips are below.
- BlackBerry Messenger: You must have version 5.0 or later. If it’s not already installed, you can download it from the BlackBerry App World.
- Android: There are multiple apps that scan barcodes. Go to the Market and search for “QR code reader” to find one.
- iPhone: Again, several apps work. Go to the App Store and search for “QR code reader” to find one.
Happy scanning!
Tags: bar codes, material handling, technology
