Businesses Adopt Social Media
A recent article on emarketer.com outlines, with plenty of helpful charts and graphs, the penetration of different social media within Inc. 500 companies. The results were pretty fascinating. According to the article, “Adoption and awareness continue to trend upward, with 91% of firms using at least one social media tool in 2009 and three-quarters describing as ‘very familiar’ with social networking.” More than one-half, 52%, of companies report using Twitter in 2009, a phenomenal growth rate.
The survey results discussed in the article suggest that new media like blogs, wikis, social networking, video and podcasting are not merely fads. These are trends and are here to stay. I’ll admit that I was one who was a holdout from getting too excited about sites like MySpace, YouTube, Facebook and Twitter over the last few years. But the numbers are hard to ignore.
There are lots of MHEDA Members already using these social media sites already, but there are a lot more who aren’t. If you’re not there yet, you should be.
Read the emarketing.com article and charts in their entirety here.
Tags: best practices, material handling, social media, technology
September 15th, 2010 at 11:11 pm
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