You Get What You Pay For
Yesterday I spoke with Peele Dunn at Virginia Forklift in Richmond, VA, for a Sales Success Story. In addition to providing me the information for what’s going to turn out to be a great story about turning quality service into a sale, he also said some interesting things about the temptations associated with saving money in a bad economy.
In a nutshell, what he said was, it doesn’t always pay off to save a few bucks in the short term. The customer he referred to had bought used forklifts from a dealer out of state “because he saved a few bucks.” When the units soon broke down, that dealer was nowhere to be found, and the customer was out of luck. (Don’t worry, there’s a happy ending, which will be in the October issue of The MHEDA Journal.) “He tried to save a few bucks, but guess what? He really didn’t save a few bucks.” Which means, the customer made a decision to save now but it ended up costing money later. Isn’t that often the way?
It just goes to show that, especially now, when everyone is trying to cut back, it’s not always a good idea to do so. Sometimes decisions made for short-term gain aren’t the best decisions for the long haul.
Tags: economy, material handling, service department, used forklift
